Our Story
At Tulene & Co, we believe the little things matter.
A favorite lip balm. A signature scent. A silk hair tie that makes you feel put together. The small rituals that help us feel confident, creative, and completely ourselves.
Tulene & Co began long before the first product was ever created.
Growing up, I spent countless hours surrounded by gardens, fruit trees, herbs, and the simple wisdom passed down through generations. My sisters and I learned early that nature had a way of caring for us. One of my favorite memories is watching my older sister create homemade hair treatments and oil blends using ingredients she trusted. We were always her willing test subjects, and our hair had never been healthier.
Those early experiences sparked a lifelong love of natural ingredients, self-care rituals, and creating products with intention.
Years later, when my own children began spending hours in the pool, I found myself returning to those lessons. I started making nourishing treatments to help restore moisture and softness to their hair after long days of swimming. Friends and family began asking for the same products, and what started as a simple act of care slowly grew into something much bigger.
But Tulene & Co isn't just my story.
It's also my daughter's.
Named after my daughter, whose name means moon glow, Tulene was created to celebrate confidence, creativity, and the magic of growing into who you are. Today, she helps inspire the colors, scents, products, and creative direction behind the brand. One day, my hope is to pass Tulene & Co on to her as both a business and a reminder that beautiful things can be built with passion, imagination, and heart.
Our products are designed to feel like little luxuries for everyday life.
From nourishing haircare to dreamy scents and collectible beauty essentials, everything we create is thoughtfully designed to bring a little more joy, confidence, and self-expression into your daily routine.
While our roots will always be grounded in nature, Tulene & Co is ultimately about helping you create moments that feel special.
The scent you reach for before a big day.
The balm you keep in every bag.
The hair accessory that instantly pulls everything together.
The small rituals that become part of your story.
Thank you for being part of ours.
With love,
S
Founder, Tulene & Co
